Why You Need to Plan Your Holiday Video Campaign Now
Holiday video spots in August? Yep. I said it.
Surprised? Well saddle up, because here’s an even bigger truth bomb… you should have started planning concepts and pre-production about a month ago. Gasp.
Thanksgiving and Christmas are not that far off, and if you are in retail, restaurant, grocery, or hospitality, you’re probably discussing what this holiday season is going to look like.
It’s no secret the 2020 season brought tremendous challenges particularly for small retailers and restaurants. Unfortunately, there’s a strong chance this season will be slow again for in-person, brick-and-mortar shopping. Many retailers are planning to continue pushing virtual shopping experiences and curbside pick-up to encourage consumer confidence and spend.
Video campaigns can help you get the word out across every platform about your holiday offerings, virtual and curbside options, deals, year-end discounts, and general need for community support. So don’t wait! Start planning now. Here are a few ways video can be used to boost your holiday sales goals.
Virtual Season’s Greetings
Online video ads are getting three times more clicks on average than other digital ad formats, including mobile, display, and rich media ads. So if you’re planning to send a virtual holiday greeting to current or potential customers, go for video instead of a traditional text-heavy email campaign.
Social Media Vignettes
Spread out your campaign with smaller video vignettes for social. Think of vignettes like little video breadcrumbs. A vignette is a 10-15 second video. Post a vignette every one - two weeks leading into, and through, your shopping season. Target your current social audience with a video vignette campaign and set up boosted posts to hit your “like audiences”. Often, vignettes are produced in a way that connects them to tell a larger visual story.
Streaming has opened up more possibilities for smaller retailers to get in the on-air advertising game. It’s more affordable than purchasing traditional cable spots, and you have the ability to better target your audience by location and demographic.
Take a look at the holiday shop local campaign we produced for The St. Charles Business alliance for the 2020 holiday shopping season.
Maybe you have considered a holiday commercial advertisement before, but worried you wouldn’t have enough capital to keep the ad in rotation long enough for impact. Now is the time to circle back and look at what video commercial ads can do for you, and how streaming makes it more affordable.
I Want to Add Video into My Holiday Marketing Strategy
We want your holiday season to be bright and fruitful! That’s why we’re happy to talk with you anytime about the ways video can be seamlessly integrated into your current marketing strategy.